Damon is the CEO & Founder of Semantic Search Marketing, where he helps brands and agencies adapt to the biggest shift in digital visibility.

With over 20 years of experience in digital marketing, brand positioning, and strategy, Damon has built and scaled marketing systems for a wide range of consumer brands and online businesses. With deep expertise in SEO, he has led teams in driving sustainable growth through digital transformation.

Today, he focuses on helping organizations future-proof their visibility through Generative Engine Optimization (GEO) - the process of making brands machine-readable, contextually trusted and AI-recommendable.

Whether facilitating AI search workshops or advising multinational organizations, Damon’s work brings together technical SEO, brand strategy, and AI-driven systems thinking. He extends beyond website optimization, helping brands become clearly understood by AI systems and trusted by audiences in an evolving search landscape.